Hey! I’m Brenda, the founder and creator behind this small Canadian brand. First off, I want to genuinely thank you for taking the time to check us out. Whether you're exploring our collections or learning more about our mission, I’m so grateful to have you here. 

When launching this brand over 40 years ago, I started with a promise: to master the art of fusing comfort and style in women's clothing — and to do it all right here at home.

Every piece my team and I produce is thoughtfully designed and locally made in Toronto, Ontario by skilled hands that understand the power of craftsmanship. By keeping our production local, I get to stay hands-on at every step, ensuring exceptional quality, ethical practices, and a direct connection to the people who bring our pieces to life. From the first sketch to the final stitch, our commitment to quality and care is woven into every garment. 

Being 100% Canadian made isn’t just a tagline for us — it’s a responsibility. It means supporting our local economy, preserving jobs in our community, and building strong relationships with our manufacturers who share our values of ethical production and attention to detail. We partner exclusively with Canadian women's clothing retailers because we know the power of local. When these businesses thrive, so do the neighbourhoods, main streets, and communities they serve.

We design for real women, with real lives — creating pieces that move with you, fit beautifully, and stand the test of time. Our styles are meant to be lived in, loved, and passed on — not tossed away. We focus on versatile styles, high-quality fabrics, and thoughtful design — with over 60% of our garments made in natural materials. Because sustainability starts with clothing that lasts — in both quality and style — so you can build a wardrobe with longevity and intention.

Your support helps us grow, and I couldn’t be more excited to continue to share the journey with you. Thank you for being part of it!

In 1983, Brenda launched her brand (formerly known as Brenda Beddome) in Toronto, Canada, with a clear vision: to create fashion for women that was both chic and comfortable — without compromise. When spandex became available in Canada, it marked the beginning of her stretch designs. Intrigued by its potential and the freedom of movement it provided, she began experimenting with the fabric. Through constant refinement, evolving with each iteration, she perfected the designs that would eventually lead to the creation of the ideal fit for pants and tops, designed to flatter women of all shapes and sizes.

Over the years, Brenda’s company has grown into a line of modern stretch classics that celebrate women of every shape and size, creating ageless, timeless fashion that can be enjoyed for years to come. Each piece is crafted with the goal of providing a flattering, comfortable fit — empowering women to feel confident and stylish, no matter their body shape.

Brenda’s dedication to finding new stretch fabrics continues to drive the brand’s success. She is committed to sourcing the most flattering, functional fabrics to ensure that every piece offers both style and comfort. Staying true to her roots, the brand remains 100% Canadian-made, from top to bottom. Brenda takes great pride in supporting Canadian businesses, ensuring that every garment is designed, manufactured and sold right here at home.

The brand’s mission is simple: to create a wardrobe that feels tailored just for you. Brenda and her team aim to inspire you to look fabulous, feel great, and embrace your inner selves. As it fits you and your lifestyle, it empowers you to live life fully and fashionably.